St. Petersburg Area Economic Development Corporation hired Conway to produce two thought leadership style webinars with the theme “Adapting to Change”. They asked leaders from companies located in St. Pete to join the panels with the goal of educating potential investors in lieu of the standard location pitch. Experts from Raymond James & Associates, Dynasty Financial Partners, Spirion and VisionFirst Advisors discussed changes in community alignment, financial services and cybersecurity due to Covid-19 and the importance of location when adapting to change. Conway received consistent positive feedback from attendees, noting how the thought leadership style approach was particularly useful in determining how and where to invest and how the interactive discussion provided real world strategies for adapting to change in times of crisis. Conway’s Executive VP, Ron Starner, published two blogs in Conway’s Site Selection Magazine following the webinars to further promote the region. The President and CEO of St. Petersburg Area EDC said “Thank you to the Conway team and panelists for discussing the same things that we talk about when selling St. Pete! The EDC will continue build on the success of these webinars and work to enhance the character of this community and help grow our economic prosperity.”