Understanding how your community is viewed by outsiders and key decision makers is important in determining a marketing strategy. Conduct a survey to determine what areas you need to focus on and where you should be trying to shape perceptions.

Figure out what people really think of your community.

Rooted in industry intelligence, Conway can develop a marketing strategy with a deep understanding of specific factors that make your community competitive and create a plan for how to approach communications efforts.

Random acts of marketing don’t work. Create a targeted marketing strategy to get the most out of your budget.

A brand communicates to your audience what your organization is, what it represents, and what it can offer. Elements of branding can include naming,  positioning, messaging, and personality components. These elements are interwoven together to create the identity of your organization.

Convey the purpose and mission of your organization through great branding.

A logo is the visual representation of your brand. Communicate your identity visually with a unique logo that captures your essence.

Make a great first impression with a logo that stands out and appeals to your audience.

Choosing the right words to convey your message can be difficult. The Conway marketing team is well versed in the economic development world and knows what will resonate with your target audience.

Let Conway develop the voice of your community.

Our award-winning, in-house design team can create visually appealing and captivating ads to be used throughout the marketing campaign process.

Bring the ideas of your campaign to life with creative components.

We believe beauty shines from the inside out, and functionality is a beautiful thing. Our web design team develops websites with functionality at the core.  Our websites solve users’ problems and keep visitors coming back. We pride ourselves on creating visually attractive websites that represent your brand and leave users with a positive lasting impression.

Your website is your community’s digital first impression and a supporting business development tool – so consider us your creative concierge.

»Case Study – Edmonton Global 

Search engine optimization (SEO) is the process of helping your prospects and companies connect with your organization online by increasing your ranking on Google.  If you do a quick experiment and Google your organization, what comes up? If you aren’t the top one or two results, you might want to consider engaging in SEO! 

Our skilled search engine optimization experts carefully research the right keywords and long-tail phrases for your business, ensuring you are gaining qualified traffic that converts to your bottom line.

Using paid online targeting strategies, your messages and campaigns will appear all over the internet. They can be used to retarget previous visitors, seen within search results, partner websites, and even appear within your favorite social media networks.

 If you’re ready to give your marketing a boost, let us show you the benefits of paid online marketing. 

With more than 74% of all online adults using social networking sites, if you want to reach your customers on a human level, you have to join the party.

Developing a targeted social media marketing strategy for your business will exponentially boost brand awareness and allow you to connect with and build relationships with the people who matter most to your business.

The Conway team can create a content calendar for your team that aligns with your business development strategy. 

Customer Relationship Management (CRM) is the process of tracking and analyzing all of the interactions you have with your customers and employees. Marketing automation (MA) refers to the software that exists with the goal of automating marketing actions.

We provide CRM and MA consulting and implementation projects to help define and outline the appropriate funnels. Our implementation process helps EDOs and IPAs build the right processes and functions to learn about the customer, deliver more effective marketing, and most importantly track performance.

Let us focus on making relationships easier, so you can focus on making them stronger.

Our Online Relationship Building initiative leverages LinkedIn targeting capabilities to engage with prospects and cultivate leads. We target key decision makers in your focus sectors by sending them InMail messages. This method is personalized and engaging, which immediately differentiates your EDO from competing locations​. 

Are you LinkedIn? Or left out?

Generating media coverage by crafting and sending pitches to target media that cover key industry sectors both domestically and internationally​.

• Tier 1: NY Times, WSJ, Forbes, LA Times, etc.​​
• Tier 2: Industry-sector-focused trade pubs​​
• Tier 3 : Economic development focused media outlets (ie: Site Selection, fDi Magazine, Business Facilities)​

Get coverage for your community in industry-leading outlets. 

Trade shows are an excellent networking opportunity, and provide a platform for your community to get top of mind with business decision makers. Conway can help you make the most of these opportunities by:

• Scheduling interviews with industry-focused media outlets at the event.
• Providing a list of recommended events based off your community’s geographic and industry targets.

Optimize your time and budget spent at trade shows. 

Rankings and third-party indices play an important role in raising awareness and shaping the perceptions of business decision makers. Conway PR can target influential and prominent rankings and create a pitch to advocate for your community.   

Rankings are an excellent source of 3rd party validation and can be used to support various marketing efforts. 

Bringing Site Selectors and other key decision makers to your community via a planned familiarization tour is a great way to showcase your community’s competitive advantages. Site Selectors are able to gain a better understanding of your location and what it has to offer, keeping you top of mind for future investment projects. 

Having a relationship with 1 Site Selector is like have a relationship with over 100 companies. 

Scheduling a program to meet with key media outlets in major news hubs such as Chicago, New York, or Washington D.C. can result in excellent news coverage. 

Conway can plan an intensive meeting program that generates press coverage of key content areas.